FIND THE FRICTION.
FIX THE FLOW.
ELEVATE THE EXPERIENCE.
Helping product teams uncover what's not working, optimize the user journey, and confidently build better experiences.

Prototyping
Persona Creation
Usability Testing
Project Management
UX/UI Audit
Whether you're launching something new, overhauling an underperforming flow, or just not sure where users are dropping off — I help teams make smarter design decisions rooted in real user insight.

UX Research & Audits
Actionable insight through research — not guesswork.

Product & UX Design
Intuitive, conversion-optimized interfaces rooted in user needs.

QA & UX Validation
Identify gaps, streamline flows, and eliminate usability blockers.

About
From Hospitality and Marketing to UX Research & Product Design
I'm Whitney — the founder of WhitUX and a UX researcher turned designer (and quality assurance stickler) based in Columbus, Ohio.
What excites me most about research is that it’s never just about the data—it’s about the impact. It’s about helping people feel heard, helping teams feel confident, and helping products meet real needs.
Years of experience
5+
Projects Completed
10+
Recommendations
What Others Say
Known for effective cross-collaboration, dedication to detail, and strategic insight translation.
"Whitney approached every project with remarkable thoroughness and dedication. Her work ethic was exemplary, and she consistently delivered high-quality results that exceeded our expectations. What set Whitney apart was her unique ability to translate user insights into concrete product improvements that resonated with our target audience and present complex research findings in a well-organized, thoughtful manner — accessible to all stakeholders. Whitney's combination of technical expertise, strategic thinking, and professional dedication makes her an invaluable asset to any product team. Any organization would be fortunate to have someone of Whitney's caliber leading their user research and quality assurance efforts."
Jeff Booher
CEO - Predictive Fitness
"Whitney is reliable and dedicated — always quick to respond and helpful in solving any design questions that came up during development. She has a strong understanding of user needs, creates clear and thoughtful designs, and carefully tests to make sure everything works well. She also improved the product by redesigning components to enhance usability and consistency. Her communication and collaboration skills helped everything run smoothly."
Madhuri Yeddanapuddi
Software Engineer - Predictive Fitness
"Her ability to dive deep into user needs and translate those insights into actionable product strategies has been instrumental in shaping our upcoming initiatives. She brings a thoughtful, user-centered approach to everything she does and has been a key contributor to our efforts in developing innovative products that truly meet user needs. Whitney’s work ethic, insight, and collaborative spirit make her an invaluable asset to any team."
BJ Leeper
Director of Performance Science | Product Owner - Predictive Fitness
“Whitney has had the highest success as a User Experience Researcher and Product Designer. Her expertise in those capacities has expedited and elevated my ability to perform my job as a Software Engineer. Her skillful attention to detail in design has raised the level of quality and experience in our applications to a new standard that will be hard to match without her.”
Cory Gackenheimer
Sr. Software Engineer | Front-End Lead - Predictive Fitness

Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com
FIND THE FRICTION.
FIX THE FLOW.
ELEVATE THE EXPERIENCE.
Helping product teams uncover what's not working, optimize the user journey, and confidently build better experiences.

Prototyping
Persona Creation
Usability Testing
Project Management
UX/UI Audit
Whether you're launching something new, overhauling an underperforming flow, or just not sure where users are dropping off — I help teams make smarter design decisions rooted in real user insight.

UX Research & Audits
Actionable insight through research — not guesswork.

Product & UX Design
Intuitive, conversion-optimized interfaces rooted in user needs.

QA & UX Validation
Identify gaps, streamline flows, and eliminate usability blockers.

About
From Hospitality and Marketing to UX Research & Product Design
I'm Whitney — the founder of WhitUX and a UX researcher turned designer (and quality assurance stickler) based in Columbus, Ohio.
What excites me most about research is that it’s never just about the data—it’s about the impact. It’s about helping people feel heard, helping teams feel confident, and helping products meet real needs.
Years of experience
5+
Projects Completed
10+
Recommendations
What Others Say
Known for effective cross-collaboration, dedication to detail, and strategic insight translation.
"Whitney approached every project with remarkable thoroughness and dedication. Her work ethic was exemplary, and she consistently delivered high-quality results that exceeded our expectations. What set Whitney apart was her unique ability to translate user insights into concrete product improvements that resonated with our target audience and present complex research findings in a well-organized, thoughtful manner — accessible to all stakeholders. Whitney's combination of technical expertise, strategic thinking, and professional dedication makes her an invaluable asset to any product team. Any organization would be fortunate to have someone of Whitney's caliber leading their user research and quality assurance efforts."
Jeff Booher
CEO - Predictive Fitness
"Whitney is reliable and dedicated — always quick to respond and helpful in solving any design questions that came up during development. She has a strong understanding of user needs, creates clear and thoughtful designs, and carefully tests to make sure everything works well. She also improved the product by redesigning components to enhance usability and consistency. Her communication and collaboration skills helped everything run smoothly."
Madhuri Yeddanapuddi
Software Engineer - Predictive Fitness
"Her ability to dive deep into user needs and translate those insights into actionable product strategies has been instrumental in shaping our upcoming initiatives. She brings a thoughtful, user-centered approach to everything she does and has been a key contributor to our efforts in developing innovative products that truly meet user needs. Whitney’s work ethic, insight, and collaborative spirit make her an invaluable asset to any team."
BJ Leeper
Director of Performance Science | Product Owner - Predictive Fitness
“Whitney has had the highest success as a User Experience Researcher and Product Designer. Her expertise in those capacities has expedited and elevated my ability to perform my job as a Software Engineer. Her skillful attention to detail in design has raised the level of quality and experience in our applications to a new standard that will be hard to match without her.”
Cory Gackenheimer
Sr. Software Engineer | Front-End Lead - Predictive Fitness

Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com
FIND THE FRICTION.
FIX THE FLOW.
ELEVATE THE EXPERIENCE.
Helping product teams uncover what's not working, optimize the user journey, and confidently build better experiences.

Prototyping
Persona Creation
Usability Testing
Project Management
UX/UI Audit
Whether you're launching something new, overhauling an underperforming flow, or just not sure where users are dropping off — I help teams make smarter design decisions rooted in real user insight.

UX Research & Audits
Actionable insight through research — not guesswork.

Product & UX Design
Intuitive, conversion-optimized interfaces rooted in user needs.

QA & UX Validation
Identify gaps, streamline flows, and eliminate usability blockers.

About
From Hospitality and Marketing to UX Research & Product Design
I'm Whitney — the founder of WhitUX and a UX researcher turned designer (and quality assurance stickler) based in Columbus, Ohio.
What excites me most about research is that it’s never just about the data—it’s about the impact. It’s about helping people feel heard, helping teams feel confident, and helping products meet real needs.
Years of experience
5+
Projects Completed
10+
Recommendations
What Others Say
Known for effective cross-collaboration, dedication to detail, and strategic insight translation.
"Whitney approached every project with remarkable thoroughness and dedication. Her work ethic was exemplary, and she consistently delivered high-quality results that exceeded our expectations. What set Whitney apart was her unique ability to translate user insights into concrete product improvements that resonated with our target audience and present complex research findings in a well-organized, thoughtful manner — accessible to all stakeholders. Whitney's combination of technical expertise, strategic thinking, and professional dedication makes her an invaluable asset to any product team. Any organization would be fortunate to have someone of Whitney's caliber leading their user research and quality assurance efforts."
Jeff Booher
CEO - Predictive Fitness
"Whitney is reliable and dedicated — always quick to respond and helpful in solving any design questions that came up during development. She has a strong understanding of user needs, creates clear and thoughtful designs, and carefully tests to make sure everything works well. She also improved the product by redesigning components to enhance usability and consistency. Her communication and collaboration skills helped everything run smoothly."
Madhuri Yeddanapuddi
Software Engineer - Predictive Fitness
"Her ability to dive deep into user needs and translate those insights into actionable product strategies has been instrumental in shaping our upcoming initiatives. She brings a thoughtful, user-centered approach to everything she does and has been a key contributor to our efforts in developing innovative products that truly meet user needs. Whitney’s work ethic, insight, and collaborative spirit make her an invaluable asset to any team."
BJ Leeper
Director of Performance Science | Product Owner - Predictive Fitness
“Whitney has had the highest success as a User Experience Researcher and Product Designer. Her expertise in those capacities has expedited and elevated my ability to perform my job as a Software Engineer. Her skillful attention to detail in design has raised the level of quality and experience in our applications to a new standard that will be hard to match without her.”
Cory Gackenheimer
Sr. Software Engineer | Front-End Lead - Predictive Fitness

Ready to Elevate Your User Experience?
Let's connect and explore how we can improve your user experience together.
Or email Whitney@whitux.com